A Hyderabad-based multi business house that has interest in realty, media and entertainment and particularly Bollywood, PVP Group makes its debut in a sports league and comes with no previous connect with the sport.
Speaking on its association with badminton and IBL, Prasad V Potluri, the Chairman of PVP Group, said, “We are extremely delighted with our association with the Indian Badminton League. PVP Group aims to utilise this platform and will ensure that badminton in India grows and continues to produce world champions.
“Badminton has brought huge laurels for India in the past and is again capturing the imagination of the masses through the achievements of stars like Saina Nehwal, Jwala Gutta, Ashwini Ponnappa and others.
PVP is confident that the IBL will serve as a great platform to promote and reward both established players and upcoming ones.” The USD 1-million league is set to launch on August 14 with some high-voltage action.