The Bangalore Metro seems to have hit a jackpot with the idea of offering personalised smartcards to customers. Even though the service costs a customer over Rs 200, more and more people are opting for it.
Aware of the people's obsession with lucky numbers be it a car registration number or a mobile phone number the Metro has made a smart move by offering customers an option to personalise the smart card and allowing them to select the last four digits as per their choice.
If one buys the smartcard from the counters at Metro stations, it will cost only Rs 100. But the net savvy Bangloreans seem to be caring little about shelling out some extra bucks for getting personalized cards online