Sofia Vergara files lawsuit over alleged unlawful use of photo
"Modern Family" actress Sofia Vergara has filed a USD 15 million lawsuit in LA Superior Court against a beauty company alleging unlawful use of her image
Los Angeles: "Modern Family" actress Sofia Vergara has filed a USD 15 million lawsuit in LA Superior Court against a beauty company alleging unlawful use of her image.
Sofia Vergara. Pic/Santa Banta
In court documents obtained, Vergara, 43, claims Venus Concept used her name and likeness without her permission in advertising and promotional services for the company's Legacy skin tightening massage treatment, which the actress used in August 2014 in preparation for the 66th Primetime Emmy Awards, reported People magazine.
"Vergara tried the Legacy treatment, but ultimately did not like it, finding that it was a waste of time and money with little in the way of any results," according to the lawsuit. In August 2014, the mother of one shared a selfie showing that she had made use of the Legacy massage.
"What is so funny Marilyn?? Legacy massage at @drlancerrx," she captioned a post on her WhoSay account. In latest court papers, it states that "[Vergara] would not use it again, and certainly would not endorse it nor agree to appear in an international advertisement campaign to promote it," and in conclusion, she "does not recommend the Venus Legacy product or services."
The actress claims this is not her first time taking legal action to stop Venus Concepts from using her name and likeness, stating that she has made "repeated demands." This month, Venus Concepts has used Vergara's face and name on the internet as well as at exhibition booths and trade shows.