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Telly stars join hands against online abuse

While the Internet is a great place to make friends, it is also a place roamed by faceless predators. Several instances surface everyday of morphed pictures of women floating around and victims often taking the drastic step of ending their lives when faced with intense harassment and embarrassing situations.

Pratyusha Banerjee, Rithvik Dhanjani, Priya Wal and Chang at the launch of MTV Webbed
Pratyusha Banerjee, Rithvik Dhanjani, Priya Wal and Chang at the launch of MTV Webbed

Taking an initiative of arming the youth with awareness against cyber abuse, MTV ACT under MTV, the leading youth iconic brand, in association with the NGO, Cyber Crime Awareness Society (CCAS) brings MTV WEBBED -- Cyber Abuse. Real Stories, a new drama series that every youth will relate to.

The show will feature a series of fictional representations of real life cases and incidents that the youth encounter on the web. This show is backed by MTV’s own pro-social platform MTV ACT that engages with over 20 plus NGOs and independent organisations to support cause-based initiatives across verticals. Starting today at 7pm, MTV WEBBED targets the youth between the age group of 15 to 24 years.

Aditya Swamy, EVP and business head, MTV India says, “MTV has always been a mirror of what’s happening in the world of the millenials and WEBBED is that reflection. Given our obsession with pop culture, we can see how young people are constantly changing. The only way to protect yourself is to think before you click”.

A 10-part series, MTV WEBBED will have youth icons, from television heartthrobs like Jay Bhanushali, Siddharth Shukla, Karan Vir Bohra, Ritwick Dhanjani, choreographer Salman Khan, Pratyusha Banerjee, Sana Syed, Priya Wal and singer Chang. Each will host an episode and will emphasise the natural instinct of youth who let curiosity take the better of them only to regret it later.

Milind Agarwal, president, CCAS said, “In the last few years, we have seen an increase in the number of cyber abuses being reported. Most of the youngsters do not know how to tackle this issue and what precautions are to be taken. This show will act as a medium for us to reach out to the numerous victims of cyber abuse.”

For all those who wish to share problems and raise questions, can call on the direct hotline number +91-9461101915/9024936930. Viewers can also share their experiences by writing in to info@ccasociety.com/ president@ccasociety.com / help@ccasociety.com. In addition to this, the youth can also confess something stupid they have done on the web by sharing their stories on mtvindia.com/webbed.

MTV’s Taking A Stand Against Cyber Abuse, Will You? …Catch MTV WEBBED Starting today, 2013 @7pm on MTV!

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