Runners participate in the "Colour Run 2016" at the Luzhniki Olympic Complex in Moscow, Russia.
The Colour Run is a five kilometres paint race without winners nor prizes, while runners are showered with colored powder at stations along the run.
A colour run was organised in Paris, France in front of the Eiffel Tower in April this year. (View pictures)
The Color Run is an event series and five kilometre paint race that is owned and operated by The Color Run LLC, a for-profit company.
It takes place in North America, South America, Europe, Asia, New Zealand, Australia, and the UAE.
The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run.
It was founded by Utah, USA native and event producer Travis Snyder in March 2011, in an effort to encourage professionals and novices to run together for fun and to promote healthiness and happiness.
The first Colour Run took place in March 2011 in Phoenix, Arizona, with 6,000 participants. The addition of color to the event is heavily inspired by the Hindu festival of Holi, as well as day-glow events, such as Disney’s World of Color.
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