Gregg said he meant to pen a humorous tale, but when he finished first draft, he realised that the film had a much darker tone. The film is about a low-rent former child star who now represents other young actors.
"I thought I was writing a goofy comedy about the business," femalefirst.co.uk quoted Gregg as saying. "I mean, I don't feel like it changes at the end. I feel like there's a gradually evolving darker component. But, yeah, it came blazing out of me, and I saw when I read it back, 'Oh, this is different.'
"This is representative of my ambivalent feelings that I have about Hollywood and about kind of the distorted concept of stardom. Especially in this celebrity-obsessed moment," added Gregg.
Gregg celebrated the world premiere of the film at the 2013 Tribeca Film Festival in New York over the weekend, along with co-stars Felicity Huffman, Amanda Peet and Sarah Paulson.