Umeed India, a TV series hosted by former cricketer Virender Sehwag, is set to launch a crowdfunding campaign that aims to empower athletes. When EPIC Channel launched "Umeed India", the aim was to bring into the limelight the extraordinary stories of 13 sportspersons who are training for the Tokyo 2020 Olympics.
The show follows the lives of freestyle wrestler Sakshi Malik, swimmer Suyash Jadhav, shot put player O.P. Karhana, sprinter Dutee Chand, judo talent Avtar Singh and wrestler Vinesh Phogat, among others.
In an attempt to go beyond just telling their stories, the channel aims to empower these champions through a crowdfunding initiative for which it has partnered with Impact Guru, a company that provides crowdfunding solutions to empower individuals, NGOs and social enterprises.
"I hope through the show we can bring to light an athlete's daily struggles and the facilities they are offered and the dearth of it. While shooting, what I also noticed was that these athletes are given a diet stipend of R 600, which is appalling because they are training for Olympics and need much more," he said.
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