Indian edition of the world's biggest toy trade fair, Kids India, will be held here from September 18 and is set to witness participation from over 150 companies including Chicco and Mattel. The exhibition is an attempt by the Rs 8,500 crore Indian toy industry, that was once reeling under competition from cheap Chinese products, to bounce back into children's reckoning with innovative and better designed toys.

The three-day exhibition will showcase latest products and technologies, a statement said. Some of the firms participating include reputed global and Indian names such as Chicco, Mattel, Simba Dickie, Frank Educational Aids, G B Sports, Hilife Marktech, Innisfree Education, Jasco, Min Toy, Pegasus Toykraft and Rachit Enterprises, it added.