Sale fundas by Baba Ramdev
By: A Correspondent
Baba Ramdev is one helluva of a businessman. He has this immense ability to turn everything to his benefit. If you are a doubting Thomas then recall how the winking Baba became an overnight star turning Communist Brinda Karat's outrage against his medicines. There may be better yogis than Baba but he is the best salesman of them all.
The media-savvy sadhu called up a press conference recently to discuss some issues of "national importance". Eventually, it turned out to be a promotional campaign of Baba's miracle cure for swine flu.
The yogi who claims to cure even cancer through his asanas and herbal medications told journalists how they were blowing the H1N1 out of proportion. And like it happens always, as soon as the Baba concluded his discourse there was a serpentine queue of mediapersons to buy a dose of Baba's medicine.
Things worsened when the guard at the venue had to intervene to ask the scribes to go out and buy the medicine. Jai ho Baba ki!
The war within
How difficult it is to maintain a smile on your face when your client/customer/boss reprimands you? Ask a public relations executive. And if the client is the "maai baap" customer then the job becomes all the more tough.
Everybody is reporting, raving, complaining and making all the fuss about the cat fight between two top corporate honchos in the country but what misses the public eye is the underlying intense battle between the duo's PR agencies. The elder brother's agency tried to organise a protest against the younger one on Wednesday. Every journalist in the city was called for coverage. Rivals got a clue and ran a campaign to the contrary. Ultimately, it was the younger brother's agency that won, as the protest got only a limited media spotlight.
The elder brother's agency got even by finally orchestrating a protest against power outages in Delhi. The younger runs one of the power Discoms in the Capital.
Though paparazzi culture is yet to hit India in its full glory, lensmen got lessons in media ethics from the owner of a langur, employed by the Defence Ministry to keep off monkeys. The camerapersons were waiting to click a BJP delegation that went to meet the President at Raisina Hill but it was a langur on a bicycle that caught their eye.
As soon as they took their cameras out, the owner of the animal warned them about the express direction by his masters at South Block that it should not be clicked.
Baffled by the sudden 'I am above all' airs of the animal owner, the lensmen got back on their feet. "We were clicking you, not the langur," they clarified.