28 January,2023 06:17 PM IST | Mumbai | BrandMedia
"I believe that by being an organic brand, we have a responsibility to not only preserve but also contribute to improving our environment. Through Dew Organics, I hope I can empower our generation on the importance of going organic! -Diya Choksey Mumbai-based, Dew Organics - ideated, conceptualized, and launched by 17-year-old Diya Choksey-is different from other skincare brands. With an emphasis on organic ingredient sourcing, Diya has spent over 3 years formulating and designing her products and sustainable jute packing, specially catered to teens.
Apart from being a climate-conscious brand, Dew Organics is also doing its bit in giving back to the community. Recently, the environment-friendly brand organized an outreach campaign for young tribal girls in the Kalyan district of Mumbai to educate them about the importance of personal care whilst also empowering them on starting a business in their adolescent years.
"As a young girl, I felt very daunted starting a business in such a large industry. I wanted to share my experiences and personal tips with the girls to encourage them to dream big and not give up on their goals," Diya says. The team distributed Goji-berry sunscreens, concocted to improve skin whilst also providing protection from the blistering Mumbai suns, an ode to start the new year with improved self-confidence and self-care.
Currently, Dew Organics is home to a thoughtfully created Coco Vanilla body lotion, Fermented rice face wash, Goji-berry sunscreen, and Beetroot lip balm. All these products boast of having a chemical-free profile whilst also having unique, ancient skincare recipes from all over the world. It is also home to a stylish yet environmentally responsible clothing line made by utilizing hemp, which requires 40 times less water than cotton for growing, making it extremely sustainable, whilst also being far more durable and soft.
Dew Organic*s motto is to plant one tree per purchase and has already planted 200 plants to Sadhguru*s Save Soil tree plantation quest, thus reaffirming its commitment to the environment and its future. "This is only the start to what I hope can become a much larger campaign!" the founder, Diya exclaims. One can shop these nature-friendly products at Dew Organics* official website.