Personal care brand, Naturali, unveiled its brand new avatar in the market and has been trending ever since. It has been a few months since the relaunch, however, the frenzy among consumers is not going to die down anytime soon.
The brand introduced new packaging inspired by illustrations of its core ingredients being the main attraction. Superfoods as they call them, Naturali's key ingredients are Red Onion, Bhringraj, Macadamia Nut Oil, and Avocado, which are proven to offer numerous skin and hair benefits making them extremely popular among consumers.
Apart from the eye-catching packaging, the brand has also improved the formulations of their products improving the efficacy and texture.
The thick and nourishing texture of all the haircare products has been a huge talking point among consumers. If consumers on social media are to be believed, the texture is so nourishing that you can use Naturali shampoo without the conditioners. However, pairing them up with the conditioners certainly amplifies the benefits.
One of the USPs of the new shampoos is their sulfate-free lather. It has been pleasantly surprising for the consumers that these products have rich lather & froth without the sulfates and parabens.
You don't need half a cup of hair products to see benefits and Naturali ensures that. Due to its thick & creamy texture, you just need 1-2 pumps of its shampoo & conditioner to cleanse & condition your hair making it a valuable addition to your routine.
Hairfall Arrest Shampoo & Conditioner, Damage Repair Shampoo & Conditioner, Pollution Defence Shampoo & Facewash, Daily Strength & Nourish Shampoo, Dandruff Defence Shampoo and Daily Purifying Facewash are the latest offerings from Naturali. Their haircare portfolio has something of every hair concern such as dandruff, hair fall, and frizzy hair. With two new products in the facewash category, the brand has shown its ambition to expand into the skincare category as well.
Consumers, old and new are loving the new avatar of Naturali, and here are a few of its bestsellers that you could lay your hands on, to experience this nature-inspired brand.
Hairfall Arrest Shampoo & Conditioner Combo
Around 85% of men & 33% of women face hair fall at some point in time and if you are one of them, then Naturali Hairfall Arrest Shampoo & Conditioner Combo is for you. Loaded with the goodness of superfoods such as Red Onion and Bringraj, it's proven to reduce up to 97% of hair fall. It's essential to stop hair fall before it's too late and this combo is surely a step forward.
Dandruff Defence Shampoo
Dandruff is one of the most common concerns. About 50% of the adult population, suffer from dandruff. Cactus & Tea Tree Oil are two of the most popular ingredients to prevent it and Naturali Dandruff Defence Shampoo is packed with both these superfoods. It's proven to get rid of up to 100% dandruff making it a must-have in your haircare if you are struggling with this..
Daily Strength & Nourish Shampoo
Haircare isn't always about a concern such as dandruff or hair fall, it's also about the basic necessity of ensuring your hair is healthy & nourished. Naturali Daily Strength & Nourish Shampoo is perfect for the same. It has Rice Water & Macadamia Nut Oil to strengthen and nourish your hair. You can use it twice a week for great hair.
Daily Purifying Facewash
One of the two offerings in the facewash category, Naturali Daily Purifying Facewash is the best facewash to kickstart your daily skincare routine. Crafted to get rid of acne causing bacteria, it deeply cleanses and reduces acne and pimples. It has superfoods Tea Tree Oil and Avocado and works from the first use itself.
Damage Repair Shampoo & Conditioner Combo
External environmental stressors such as UV rays, pollution, and impurities, the hair get damaged making it weak and frizzy. Naturali Damage Repair Shampoo & Conditioner combo is all you need to repair hair damaged and make it strong, healthy, and shiny. With nourishing superfoods such as Moringa Oil & Avocado, this combo deserves to be part of your haircare routine.
Along with the current offerings, Naturali is expanding its portfolio with new launches very soon. The first of these new launches would be sunscreen and face cream, both of which have been on the demand list of the audience, and the brand has taken their input.
This relaunch is set to transform not just the brand itself but also the personal care industry as Naturali is among the crowd favorites for its value for money and efficacious products and this relaunch has added the much-needed oomph factor to the brand.
Naturali's new launch and future ambitions are exciting for consumers as it gives them a plethora of options to choose from.
Going by initial impressions, Naturali is certainly the brand to look for. Aren't you excited?
