Korean skincare
Just when Mumbaikars were wrapping their heads around Korean dramas or K-dramas, they were hit with a new wave, Korean skincare.
In a shocking incident, a girl was apparently seen travelling in the Delhi metro wearing a hydrating sheet mask. The girl later corrected the sources, stating that she was actually travelling in the Mumbai Metro.
The skincare obsession has travelled from Seoul to Sobo with everyone working towards a common goal of wanting to achieve âGlass skin'. The girl in the viral clip, released a video a few days later explaining how she disagrees with limiting her âme-time' to the four walls of her home. She holds up a Tony Moly branded mask, which is a Korea based skincare company (No surprises there) and signs off her video with the phrase "Skincare, anywhere, always."
There is a feeling of shame attached to the act of self-care that is engrained in Indian culture. A country that thrives on âgrind culture', expects its people to earn their rewards. The fact that something like practising self-care is being popularised enough to challenge this norm, is a miracle in itself. The people on the internet however, had a different view. Most of them ridiculed what they saw calling it yet another âGen z' gimmick to draw attention. They strongly believed that something like hydrating your face must be done behind closed doors. Can the simple act of applying a sheet mask be called an intimate one? Enough to make a whole bunch of people that angry?
Tony Moly may have revolutionised skincare in Mumbai, but it is going to take a lot more âincidents' like this to shift the perspective of a generation that is hell-bent on guilt-tripping any and everyone trying to take a break, in the city that never sleeps.
https://www.instagram.com/tonymoly.in_official
