Bold Framee Entertainment & Kanwalpreet Singh Creates Buzz with 11:11 (Music Video Album) by Launching 24 Music Videos in a Single Day)
A new chapter has been written in the history of Indian music with the release of 11:11, an ambitious project by Bold Framee Entertainment in collaboration with actor and singer Kanwalpreet Singh. The album has earned its place in the record books by releasing twenty-four music videos in just twenty-four hours, a feat never attempted before. This daring concept has not only set a world record but has also opened up new possibilities for the way music can be created, released, and experienced.
The uniqueness of 11:11 lies in its vision. While most music albums follow a staggered release pattern, unveiling singles one after another, this project broke away from tradition and offered everything at once. The result was a nonstop twenty-four-minute spectacle where each track carried its own music video, creating a seamless experience for the audience. In a time when attention spans are shrinking, the album provided a refreshing experiment - fast, engaging, and entirely new to Indian music culture.
The songs themselves showcase remarkable variety. Emotional numbers like Meri Maa and Mera Bapu Mera Rabb bring depth and soul, while foot-tapping tracks such as Punjabi Bhangra, Party Chalegi, and Insta Queen inject energy and rhythm. The project brought together several talented lyricists, among them Gopi Sidhu, Hakam, Gurbhinder Singh, Ravi, Harmukh Singh, Raju Verma, Arhaan, and Jaswinder Singh. Their individual contributions added layers of richness, ensuring that every track had its own identity while still fitting into the broader theme of the album.
Kanwalpreet Singh, who has been closely associated with the project from the start, described 11:11 as more than just an album. To him, it is a statement about creativity and ambition. "This is about showing the world that Indian music can innovate at the highest level," he said. "We wanted to go beyond entertainment and create something unforgettable. Breaking a world record is proof that when you combine vision with determination, history is made."
The achievement is also a milestone for Bold Framee Entertainment, the company behind the project. Its founder, Rohit Kumar, has been an active force in shaping creative ventures across music, film, and web productions. Over the years, he has produced several music videos and documentaries, as well as designed multiple film and digital projects. With 11:11, Kumar has pushed his company onto the global stage, proving that Indian entertainment houses are capable of delivering groundbreaking innovations that match international standards.
For Kanwalpreet Singh, the release of 11:11 comes during an important phase in his artistic journey. Known to wider audiences for his role in Heropanti 2, he has also found success with his recent film Gabru Gang, where he played a parallel lead. The movie, delayed several times due to the pandemic, finally reached theatres last month and received encouraging responses. Plans are now underway to dub it in multiple languages, further expanding its reach. Singh admits that the delays tested his patience but feels gratified by the appreciation the film has received.
Marking fifteen years in the entertainment industry this year, Singh's story is one of resilience and persistence. He began with music videos back in 2009, struggled through countless auditions in Mumbai, often dismissed with the familiar "not fit" label, and eventually found his footing with television shows such as Vilayati Bhabi in 2019 and Channa Mereya in 2022. His journey reflects the determination required to survive in an industry where success often comes after years of rejection and hard work. Today, Singh stands as a multi-faceted performer, equally active in films, television, music, and now world-record-setting projects.
Looking ahead, Singh has several new ventures lined up. He will soon be seen in a film alongside Arbaaz Khan, tentatively titled Gaddar, and is also preparing for two upcoming series on digital platforms. Even in the midst of his busy schedule, he remains grounded. During a recent visit to Uttar Pradesh, he indulged in his love for Lucknow's famous cuisine - nihari, chai, and samosas - showing that his roots and everyday pleasures still remain close to his heart.
With 11:11, both Rohit Kumar and Kanwalpreet Singh have managed to do more than break a record. They have demonstrated that innovation is not bound by geography, that Indian music and cinema have the creativity and courage to surprise the world. By releasing twenty-four music videos in twenty-four minutes, they have changed the way an album can be imagined, produced, and presented, creating a cultural milestone that will be remembered as a turning point in the evolution of the industry.
