Aéromé Scentitude launch
If 2025 was the year of self-care, 2026 is shaping up to be the year fragrance becomes self-expression. Scent wardrobes are emerging, a citrus fragrance for work, a vanilla-amber mix for the evening, something aquatic for the gym, a nostalgic floral for Sunday brunch and something warm and woody for comfort. A perfume is now a mood board and a personality cue.
This shift hasn't gone unnoticed and home-grown players are stepping up. Aéromé, the brand known for the signature scents of luxury hotels, premium malls, retail chains and airports across India, has now entered personal perfumery with its new line, Scentitude. For its debut, Aéromé has brought together an exceptional lineup of globally celebrated perfumers. Among them are industry icons Christian Provenzano (Morocco), Kevin Mattys (France), Angela Stavrevska (Britain), Santosh Shinde (India) and Elise Pierre (Normandy) whose work has shaped some of the most beloved fragrances around the world.
The first collection features six fragrances, Greek God, Rose Emotion, Lion, Naked Vanilla, Red Gold and Wood of Calm, each built around feelings and personalities. It reflects the new consumer truth: people don't want a "perfume for men" or "a fresh feminine" anymore; they want something that smells like them.
"We've spent years shaping the sensory identities of India's top hotels, airports, retail and cultural destinations. This collection brings that same care and craft directly to people, allowing them to wear what they've long experienced around them." said Rishi Chhabria, Managing Director & Founder, Aéromé . "Scentitude marks a milestone for Aéromé, one that takes us from scenting iconic spaces to creating something far more personal," He added, "Years of collaborating with master perfumers worldwide combined with our own relentless dedication to the craft have shaped the creation of Scentitude. It's a natural evolution, transforming us from our B2B roots into a D2C brand grounded in artistry, individuality and true olfactory craftsmanship."
The collection signals where the market is headed now. Consumers want craftsmanship and longevity, but they don't want to shell out huge amount. Scentitude is positioned right in that gap for the consumer who wants a distinct signature scent without overspending.
Another new innovation and retail strategy introduced by Aéromé is the Scent Station. Designed to make exploration effortless and engaging, the machine allows consumers to experience, test, and purchase fragrances through a seamless, tech-forward format. It combines luxury, convenience, and play like opening perfumery to a wider audience in an entirely new way.
Put all of this together and India's fragrance future looks clear. The coming year is set to bring scent layering, emotional scenting, gender-free compositions and most of all, the idea of perfume as an identity rather than an indulgence. And with brands now racing to keep pace with how young India wants to wear its personality, it's safe to say: 2026 won't just look different, it will smell different.
