Shah Rukh Khan
The Badshah of Bollywood has a new crown - and this time, it sparkles. Shah Rukh Khan has officially been announced as the brand ambassador for Candere, the contemporary lifestyle jewellery label from the House of Kalyan Jewellers.
While Amitabh Bachchan continues to reign as the face of Kalyan Jewellers, known for its traditional elegance and heritage values, Candere represents the brand's modern, design-led expression. And who better to embody this new-age energy than Shah Rukh himself?
It's a partnership that makes perfect marketing - and cinematic - sense. Bachchan and Khan. Shehanshah and Badshah. Two icons, one empire. For a brand family rooted in trust and transformation, this move signals a generational handshake - a symbolic uniting of two of India's most beloved legends under one roof.
Candere's identity is bold, youthful, and unafraid to shine - much like SRK's journey from Mumbai's theatre circuit to global superstardom. The campaign, which features him in a suave and striking avatar, blends tradition with trend, placing jewellery at the heart of everyday self-expression.
SRK's charisma, elegance, and deep emotional connect with audiences aligns seamlessly with Candere's mission - to make jewellery not only beautiful, but meaningful and reflective of personal style.
In a world of fleeting trends, this feels like legacy in motion - built on stardust, storytelling, and sparkle.
As the Badshah dons the crown at Candere, and the Shehanshah holds fort at Kalyan, the message is clear: India's jewellery royalty has found its ruling family.
