Techmagnate
Techmagnate, in collaboration with Semrush, hosted an enterprise leadership roundtable titled "Rethinking Search Strategy in the AI Era, and Achieving Scale with Agentic AI." The closed-door session brought together senior marketing leaders to examine how AI-driven discovery is influencing search visibility and execution.
Participants included leaders from Aavas Financiers Limited, PNB MetLife Life Insurance, Manipal Fintech, Pristyn Care, GoMechanic, Ixigo, Lifelong Online, Airtel, Wellbeing Nutrition India, Kenstar, Via.com, and Shiprocket.
The discussion centred on how search is extending beyond traditional rankings and why enterprises need updated measurement frameworks and scalable execution systems.
Semrush demonstrated how AI visibility can be tracked across AI-led search environments, highlighting how brands appear within AI-generated responses.
Kartik Sharma from Semrush said,
"Presenting Semrush's perspective on AI visibility and where search strategy is heading was especially relevant in this setting. The questions from enterprise leaders reflected a clear shift toward measuring brand presence inside AI-led environments, not just traditional rankings."
Sarvesh Bagla, Founder and CEO of Techmagnate, said,
"Leaders across industries are seeing clear changes in traffic patterns and user journeys. The focus now is on how brands adapt their teams, budgets and operating models to align execution with these shifts."
Brijesh Kumar, Digital Marketing Head at Aavas Financiers Limited, added,
"The roundtable provided clarity on how Agentic AI can be implemented within existing marketing structures. The discussion helped connect visibility measurement with execution priorities, which is critical for enterprise teams."
The session concluded with continued interaction among participants, reinforcing Techmagnate's ongoing efforts to convene enterprise leaders around evolving search and performance marketing strategies in AI-led environments.
Founded in 2006 and headquartered in New Delhi, Techmagnate is a leading digital marketing agency in India offering end-to-end, performance-driven digital marketing services. The agency delivers integrated solutions across Enterprise SEO, content marketing, pay-per-click advertising, AI-powered digital marketing, Large Language Model Optimisation (LLMO), Generative Engine Optimisation (GEO).
Techmagnate partners with enterprises and brands across BFSI, Healthcare, Automotive, ecommerce, and other industries, helping them achieve measurable digital growth through data-driven, technology-led, and scalable marketing strategies.
For more information, visit www.techmagnate.com.
