Wonder Women Entrepreneurs - October 2026
India's entrepreneurial landscape is being shaped by women building businesses across technology, consumer brands, healthcare, education, beauty, finance, business services, sustainability and other emerging sectors. They are identifying unmet needs, entering competitive markets and creating businesses around changing consumer behaviour and industry demands.
Women founders are developing products, addressing business challenges, building teams and making strategic decisions that influence how businesses and markets evolve.
These journeys reflect the diversity of women-led entrepreneurship in India, the opportunities they are pursuing and the businesses they are building for the future.
DEVS PHYSYOGA
Founder - Dr. Riddhi Artwani
Brand Category - Wellness | Physiotherapy | Ergonomics | Nutrition
Devs Physyoga, founded in 2012 by visionary Entrepreneur Dr. Riddhi Artwani, masterfully bridges physiotherapy, nutrition, and yoga. Holding a Bachelor's in Physiotherapy, a Fellowship Diploma in Sports Rehabilitation (London), and a Diploma in Nutrition (Singapore).
Dr. Artwani integrates evidence-based therapy with vital wellness guidance driven by the tagline, "Care from the people who care," she acts as Chief Physiotherapist and Nutritionist, enhancing employee well-being across major corporate clients. Additionally, her expertise empowers athletes to smash performance goals across marathons, tennis, football, and hockey.
The brand delivers sustainable health transformations, standing as a testament to impactful woman leadership in proactive healthcare. - www.devsphysyoga.com
HIPSHIPP
Founder - Devyani Kaur
Brand Category - Handbags and Wallets
Hipshipp is a contemporary vegan handbag brand founded in India with a simple belief: sustainability doesn't have to be serious. The brand blends playful design with more conscious materials to create handbags and accessories that make sustainable fashion feel fun, expressive and desirable. Everything is sourced and made within India, from materials to finished products. Using innovative plant-based materials, including banana-derived leather, Hipshipp creates statement pieces that balance individuality, functionality and modern style. Designed for women who want their accessories to say something about them, Hipshipp believes sustainability is not the whole personality, but the cherry on top. - www.hipshipp.com
TRUE NORTH SAGE CONSULTANTS (TNSC)
Founder - Pragya Saxena Mohan
Brand Category - Strategic Branding, Marketing Consultancy, Go-to-Market Strategy and Business Growth
True North Sage Consultants (TNSC) is a strategy-led brand, marketing and business growth consultancy founded by Pragya Saxena Mohan. They bring together business intelligence, consumer behaviour, brand positioning and creative innovation to build brands with purpose and market relevance. From campaign ideation and in-house content production to go-to-market strategy, product marketing, digital growth and performance campaigns, we connect thinking with execution under one roof. Their approach is rooted in understanding the business, its audience and its competitive landscape before recommending solutions. True North Sage help brands move beyond visibility to build trust, differentiation and sustainable growth through customised, insight-led marketing. - www.truenorthsage.com
NB BY RITU WALIA
Founder - Ritu Walia
Brand Category - Skincare
NB by Ritu Walia is built on the belief that skincare should nourish the skin with fresh ingredients rather than rely on conventional formulations. Its philosophy, called Living Nutrition, treats freshness as a core part of product formulation, not merely a marketing claim. The brand creates small-batch face packs using real ingredients, without synthetic preservatives, and maintains a refrigerated cold chain to preserve product freshness. With a 30-day shelf life, its formulations challenge the convenience-led approach of mainstream skincare. NB serves consumers seeking ingredient-conscious skincare positioned between mass-market natural products and expensive imported luxury brands. Its proposition centres on fresh formulations, thoughtful ingredients and a more deliberate approach to everyday skin nourishment. - www.rituwalia.com
LI'L SPROUTS
Founders - Snigdha (Phadke) Agrawal and Akash Goyal
Brand Category - Baby Food
Li'l Sprouts is an Indian baby food brand co-founded by Snigdha (Phadke) Agrawal and Akash Goyal and owned by Ankyra Eats Private Limited. The company was started to solve a problem Snigdha faced as a mother: giving the baby fresh, home-style nutrition without hours of daily meal preparation. Its mission is to offer families convenient, travel-friendly baby food they can trust as much as food cooked at home. Li'l Sprouts makes FruGies, ready-to-eat fruit and vegetable purees for babies from six months, prepared in small batches with no added sugar or preservatives, FSSAI-approved, and tested for over 200 harmful substances. - www.thelilsprouts.in
RUGLAS
Founders - Ashwati Menon, Akshay Bahal and Almog Ramrajkar
Brand Category - Digital Marketing
Founded in 2020, Ruglas Media Private Limited is a Mumbai-based boutique digital marketing agency led by Co-founder and CEO Ashwati Menon, alongside co-founders Akshay Bahal and Almog Ramrajkar. With 50+ specialists and 100+ clients across six countries, Ruglas combines SEO, content strategy, community engagement and AI search optimisation with data science and automation. Its campaigns have earned multiple e4m and afaqs! Foxglove awards, including 2026 e4m D2C Gold for Tanishq UAE's overseas marketing campaign. From increasing insurance policy sales to driving education enrolments, Ruglas helps brands translate visibility across search, AI platforms and online communities into measurable business growth. - www.ruglas.com
QUAVA
Founder - Vrinda U
Brand Category - Plus-Size Women's Fashion
QUAVA, founded in 2026 by Vrinda U, is an Indian plus-size fashion brand built around its defining line, "Minds Don't Measure" - a belief that a woman should be known by the power of her mind, not the measure of her size. The brand places the plus-size woman at the heart of fashion - not as an afterthought, but as the starting point. Every fit, silhouette and design begins with her. Because she deserves more than clothes that fit; she deserves choice, expression and fashion that lets her show up entirely as herself. - www.houseofquava.com
YOURPLUG
Founders - Khyati Doshi and Aditya Doshi
Brand Category - Nutraceuticals
yourplug is a new-age supplement brand founded by siblings Khyati and Aditya Doshi, building in the cognitive performance space. As the demands on our attention and mental energy continue to grow, the brand is rethinking how supplements can fit into everyday life. With a consumer-first approach, yourplug brings together research-backed ingredients, thoughtful design and convenient formats to create products that feel less like traditional supplements and more like everyday lifestyle essentials. Starting with focus mints, the brand aims to build a wider portfolio addressing different aspects of brain function, making mental performance more accessible and relevant to modern lifestyles. - www.yourplug.life
KAARIQUE
Founder - Vidushi Kunwar
Brand Category - Contemporary Indian Ethnic & Lifestyle Fashion
At Kaarique, the story begins with the craft. Founded by Vidushi Kunwar and supported by the Indian School of Business and herSTART, Kaarique brings together India's diverse textile and craft traditions from different corners of the country, giving each a contemporary expression while preserving its character and bridging the accessibility gap. In Kashmiri Sozni and Aari, delicate florals, paisleys and vines emerge through meticulous needlework, built stitch by stitch. Its Suzani jackets draw from a centuries-old embroidery tradition, bringing its intricate artistry into contemporary silhouettes through Rajasthan's textile craftsmanship. Designs are introduced in small batches, with each piece carrying the beauty of time, touch and the subtle individuality of handmade craft. - www.kaarique.com
The journeys of these women founders extend beyond the challenges they have navigated. They reflect the ideas they pursued, the businesses they built and the opportunities they chose to create.
Each founder brings a distinct perspective to entrepreneurship. Some are addressing unmet consumer and business needs, while others are developing new products, entering emerging markets or building entirely new categories. Together, their experiences offer a view of how women-led businesses are contributing to India's evolving entrepreneurial landscape.
As Indian entrepreneurship continues to expand across industries, these founders are helping shape what comes next through their decisions, ambitions and the businesses they are building.
