A New Chapter in Men’s Grooming: Wild Stone Launches Prive Collection

30 September,2026 03:58 PM IST |  Mumbai  | 

Wild Stone Prive.


The right fragrance has the ability to change the way you perceive a moment.

Confidence before an important meeting, occasion to an evening out, a touch of consideration to an otherwise ordinary day, it can all be achieved with the right scent. With the evolution of men's grooming, fragrance has now become an important element of men's styling and is no longer an afterthought.

With this understanding, Wild Stone has introduced Prive collection - a premium range of four true parfums intended to cater to distinct fragrance preferences.

In the Wild Stone Prive Perfume collection, we have explored four preferences that are rich and resinous, cool and fresh, warm and gourmand & bright and fruity to offer a choice beyond a signature fragrance.

Beyond One Signature Scent

Until recently, having a signature fragrance meant finding one scent that could be worn in most situations.

But now, routines aren't as uniform.

What you may want to wear to an evening event might not work for a daytime occasion. The same is true with the other way around.

Prive has brought a level of versatility to fragrances that was once lacking.

Their collections feature different fragrances with different characters that can be worn in different situations. So whether you care more about where you're going or how you feel, men have the benefit of choosing an appropriate fragrance for the situation.

1. W°1 Saffron & Oud: Deep, Rich and Commanding

Fragrance Family: Oud & Resinous

Saffron & Oud is for people who appreciate intense and sophisticated fragrances. It combines woody and resinous accords.

The fragrance opens with Blackcurrant and Narcissus, leaving a sharp and provocative impression. Leather and Rose, in the heart, introduce a sophisticated and modern tone. The base lingers on Patchouli, Saffron and Benzoin, leaving a warm and resinous aroma.

Given their depth, Saffron & Oud are especially appropriate for occasions calling for a fragrance that is more pronounced.

2. W°2 Iris & Cedar: Fresh, Cool and Refined

Fragrance Family: Aquatic Marine

This fragrance leans into a cooler, aquatic marine profile. It merges a burst of citrus with airy marine accords and a base of warm woods.

Grapefruit, Lemon, and Violet Leaf offer a crisp, energizing start. The heart conjures up an appealing fragrance with Apple and Ozone. The base is warm and woody with Cedar intermingled with Amber and Musk.

It is a balanced fragrance that is versatile enough to move from a work day to a work night in an instant.

3. W°3 Praline & Musk: Warm, Indulgent and Magnetic

Fragrance Family: Neo Gourmand

Praline & Musk propose a Neo Gourmand fragrance for those men who prefer a sweeter, more inviting fragrance.

The fragrance opens with a combination of Orange Blossom, Praline, and Cardamom. The heart is constructed of Bourbon Vanilla, Coffee, and Cinnamon offering a richer, creamier sweetness.

The warm aromatic spice of Cinnamon is complemented by Almond and Musk. Amber and Ambroxan are scattered throughout.

Suitable for nighttime occasions or social settings, Praline & Musk blends sweet and spicy notes with creamy and musky accords.

4. W°4 Peach & Amber: Bright, Fruity and Energetic

Fragrance family: Fruity Masculine

Peach & Amber is a Fruity Masculine fragrance and also lighter and more vibrant choice of the collection. Sicilian Lemon and Orange join forces to create a bright and energetic composition.

Banana Peel and Fresh Fruit introduce a playful and modern composition. The fragrance settles into a combination of White Musk, Vanilla and Amber to add warmth and a clean, lingering finish.

Peach & Amber is a versatile fragrance that can be worn during the day and for more casual occasions.

A Collection Designed Around Real Life

The collection of Privé fragrances stand out because of their contrast.

When you need depth, reach for Saffron & Oud.

The fresh Iris and Cedar fragrance is just what you need for an event that requires a light and pleasant fragrance.

If you want an evening fragrance that has warm notes, Praline & Musk is the one to go to.

The fragrance that has bright and energetic notes is Peach & Amber.

As everyone approaches fragrance a little differently, Privé Collection does not want to express just how a man can wear this fragrance. Instead, the Prive Collection is dedicated to giving men the ability to tailor their fragrance to different parts of their day.

Premium Fragrances, Made to Last

All four fragrances in the Prive collection are true parfums, more concentrated and present longer wear with stronger projections.

In 100 ml Eau de Parfum spray bottles, Prive has blended four signature fragrances with complete freedom in terms of their olfactory profiles.

Each of the fragrances has its own personality that the wearer is introduced to from the first spray until the final dry down.

The Launch of Prive Marks a More Personal Approach to Fragrance

With the Prive collection, Wild Stone is expanding the way men can experience fragrance.

It is not about finding one scent and wearing it everywhere. It is about recognising that different occasions call for different expressions and having the freedom to choose accordingly.

Four fragrances. Four compositions. Countless moments to make your own.

That is the new chapter Wild Stone Prive brings to men's fragrance.

Frequently Asked Questions:

Q1. What fragrance notes can I expect from Wild Stone Prive?

Expect a myriad of notes from the Prive Collection: saffron, leather and oud, iris, cedar, praline, vanilla, peach and amber. Combining these diverse notes produces different characters of fragrances and different levels of olfactory experiences.

Q2. How should I wear Wild Stone Prive for maximum fragrance appeal?

Mist Wild Stone Privé on your pulse points like your wrists, neck and behind your ears. The best way to enjoy the fragrance in its form is to let it touch the skin, and do not apply too much pressure after application as this can unravel the fragrance in an unintended way.

Q3. Can I wear Wild Stone Privé Everyday?

You sure can! Each fragrance offered has its own character, but overall the collection is designed to fit different environments at different times. So, choose the fragrance that best fits you and by all means enjoy it every day!

Q4. How long does a Prive fragrance need to develop after application?

The fragrances Privé offers develops over time with the layers of its notes. The top notes give way to the heart and base notes and create a new fragrance experience.

Q5. Is Wild Stone Prive suitable for gift-giving?

The collection provides four choices of fragrances each with its own unique scent. For the birthday, anniversary or celebration gift, Wild Stone Privé is a great choice considering its price range!

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!
Buzzfeed lifestyle Perfume
Related Stories