Anvar TK
Bootstrapped, profitable, and now powering over two million websites worldwide, entrepreneur Anvar TK has turned a small startup from Kerala into a global SaaS leader with products that define privacy, compliance, and accessibility in the digital era.
In 2018, Anvar TK began his entrepreneurial journey with a bold but simple vision to build world-class technology products from Kerala. Operating out of the Technology Business Incubator at the National Institute of Technology in Calicut, Kerala, he set the foundation for what would soon become one of the most successful SaaS companies to emerge from the region-Mozilor.
Early Steps: From Plugins to Products
Anvar's first venture, WebToffee, created WordPress plugins and extensions that helped e-commerce businesses streamline operations. The success of these products gave him the confidence to look beyond local markets and create tools that could make a mark on the global stage.
The defining moment arrived in 2018, when the European Union rolled out the General Data Protection Regulation (GDPR). While many companies saw compliance as a challenge, Anvar saw it as an opportunity for innovation. This vision led to the launch of CookieYes, a tool to help websites comply with cookie consent rules.
What began as a simple WordPress plugin quickly grew into a comprehensive Consent Management Platform (CMP). CookieYes expanded its reach to cover global privacy frameworks including CCPA in California, LGPD in Brazil, and PDPA in Singapore.
Today, CookieYes powers over 2 million websites in more than 170 countries, serving an impressive roster of clients including Renault, Toyota, Forbes, the UK Government, Reuters, KFC, Domino's, Hilton, and CNBC. It is IAB TCF v2.2 certified and remains the first and only Gold Tier Google Certified CMP Partner company built in India, a milestone that firmly placed Mozilor on the international map, meeting the highest standards for consent collection and advertising compliance.
Global Recognition and Market Leadership
CookieYes is now recognized as the #1 cookie compliance tool worldwide, commanding an estimated 22-23% market share. Its reputation has been further strengthened by industry recognition. In 2023, CookieYes was ranked #30 in G2's Top 100 Fastest Growing Products. It continues to be a G2 Leader in Consent Management and Cookie Tracking Software, with a 4.8â rating from 220+ reviews, and was named the #1 Easiest to Use tool in its category with a score of 9.5/10.
The platform's GDPR Consent Plugin for WordPress is among the most-installed globally, boasting 1.5+ million active installations and a near-perfect 4.9â rating. With seamless integrations for platforms such as Shopify, Wix, and other CMSs, CookieYes has become accessible to businesses of every size.
Mozilor's rise is especially remarkable because it is entirely bootstrapped. The company has been profitable from day one, proving that global SaaS success does not always require venture funding. Between 2023 and 2024, CookieYes recorded a 225% increase in monthly recurring revenue (MRR), more than tripling its subscription base.
This performance has become a benchmark for Kerala's tech ecosystem, demonstrating that startups from the region can achieve global scale and impact without external investment.
Anvar's vision for Mozilor extends beyond privacy. In 2025, with the introduction of the EU's new Accessibility Law, the company launched WebYes, an AI-powered accessibility auditing tool that enables businesses to make their digital platforms more inclusive. This step highlights Mozilor's broader mission; to create technology that drives both business value and social good.
Anvar's contributions go well beyond Mozilor's success. He is an active participant in Kerala's technology and startup community, engaging with networks such as GTECH Kerala, Kerala Product Hunt, and CAFIT. By mentoring entrepreneurs, sharing insights, and fostering collaboration, he plays a vital role in strengthening the state's innovation ecosystem.
For Anvar, culture has been as critical to Mozilor's journey as its products. "We have been fortunate to have a team of exceptionally talented people who are not only passionate but also possess the skills to build global products. The recognition we've received energises us to keep innovating," he says.
Mozilor is built on five guiding principles:
These values have transformed Mozilor into more than just a workplace; it has become a community of purpose-driven people.
Today, Mozilor has grown to a team of 120+ professionals, with headquarters in London and offices in Infopark Cochin and Cyberpark Calicut. The company invests in best-in-class tools, inspiring workspaces, continuous learning opportunities, and annual retreats. By focusing equally on wellbeing, productivity, and collaboration, Mozilor has built a culture that fuels global success.
As privacy and accessibility regulations expand worldwide, including in India, Mozilor is well-positioned to broaden its product portfolio and market reach. From a small incubator room in Kerala to serving over 2 million websites globally, the company's journey reflects resilience, innovation, and a deep commitment to people and customers.
From those early experiments with plugins to leading a global market in compliance and accessibility, Anvar TK's vision backed by a dedicated team demonstrates how ambition, values, and innovation can create world-changing outcomes.
