Mr Sushilkumar Agrawal Founder & CEO Ultra Media and Entertainment.
From Instagram Reels to trending audio clips, classic Bollywood songs are finding a whole new generation of fans. Whether it's a romantic rain sequence or an evergreen melody making the rounds on social media, many listeners today instantly recognise the tune, but have never watched the original film sequence that made these songs iconic.
As monsoon showers return across the country and retro Bollywood music enjoys renewed popularity online, Ultra Media & Entertainment's Ultra Gaane, India's first homegrown audio-visual music streaming platform, is inviting audiences to go beyond the audio and rediscover these timeless songs in their original cinematic form through its 'Dekh Ke Sunno' experience.
Unlike conventional music streaming services, Ultra Gaane combines high-quality audio with original video songs, allowing audiences to experience the music exactly as it was created. With a catalogue of over 4,000 Hindi songs spanning 1943 to 2024, the platform celebrates eight decades of Bollywood music through remastered classics, iconic visuals and curated playlists that bring India's cinematic heritage to life.
To celebrate the season, Ultra Gaane has curated a special Monsoon Classics Playlist, featuring evergreen rain songs including Barsaat Mein Humse Mile Tum (Barsaat), Bheegi Bheegi Raaton Mein (Ajanabee), Pyar Hua Iqraar Hua (Shree 420), Paani Re Paani Tera Rang Kaisa (Shor), Badal Yun Garajta Hai (Betaab), Sawan Ka Mahina Pawan Kare Sor (Milan), Megha Re Megha Re (Pyasa Sawan), Haye Re Haye (Humjoli), Hay Hay Yeh Majboori (Roti Kapada Aur Makaan) and Rama Rama Gajab Hui Gawa Re (Naya Zamana).
Sawan Ka Mahina Pawan Kare Sor - Milan
The playlist celebrates not just the melodies, but also the unforgettable performances, storytelling and cinematic moments that made these songs timeless. For many younger listeners, it is an opportunity to discover the original visuals behind songs they have only experienced through viral reels and short-form content.
Commenting on the initiative, Sushilkumar Agrawal, Founder & CEO, Ultra Media & Entertainment Group, shared, "Social media has introduced classic Bollywood songs to an entirely new audience. Many people know the hook lines and melodies because they've gone viral online, but haven't experienced the original visuals that gave these songs their timeless appeal. Through Ultra Gaane, we want audiences to rediscover these classics as they were meant to be seen and heard."
Bheegi Bheegi Raaton Mein - Ajanabee
Adding to this, Rajat Agrawal, COO & Director, Ultra Media & Entertainment Group, said "India's music catalogue is one of our greatest cultural assets. Every viral reel is an opportunity for younger audiences to discover the original films, legendary artists and memorable performances behind these songs. There is immense value in our catalogue waiting to be rediscovered, and Ultra Gaane's 'Dekh Ke Sunno' experience bridges that gap by bringing together both audio and video on one platform."
Beyond preserving Bollywood's rich musical legacy with legends like Mohammed Rafi, Lata Mangeshkar and Kishore Kumar, Ultra Gaane also supports contemporary independent talent through Ultra Music Originals, creating a seamless bridge between India's musical heritage and today's evolving listening habits.
This monsoon, Ultra Gaane invites music lovers to relive the rain-not just through the songs they know, but through the unforgettable cinematic moments that made them timeless. Because some songs deserve to be heard... and seen.
