functional fragrance India
For decades, perfumes served just one purpose - to make people smell good. But as consumers become more aware of mental wellbeing, there's a growing demand for fragrances that do more - support mood, ease stress, enhance focus. This shift has given rise to the new category of functional fragrances. Mynd & Bloom has positioned itself at the forefront of this movement in India.
Globally, the perfume market was valued at USD 50.46 billion in 2024, and it is projected to grow to around USD 77.5 billion by 2032, at a compound annual growth rate (CAGR) of ~5.6%.
In parallel, the Indian perfume market - though smaller - is growing rapidly. According to a 2025 report, the market size stood at USD 1,184.0 million in 2024, with forecasts projecting growth to USD 1,958.2 million by 2033 (CAGR ~5.6%).
Against this backdrop, Mynd & Bloom is responding to evolving consumer needs: blends that not only smell contemporary and elegant, but also aim to support mental wellness - relaxation, focus, emotional balance. Whether it's reducing stress after a long day or creating calm during busy work hours, their functional fragrance line merges olfactive artistry with a wellness-first philosophy.
The brand's strategy appears to be resonating. Mynd & Bloom currently records â¹1 crore in monthly revenue, a sign of strong demand from urban, wellness-conscious consumers.
With this momentum, the company is ambitiously targeting â¹100 crore in revenue within the next two years - an aim enabled by rising acceptance of scent-based wellness and expanding fragrance consumption in India.
As global and Indian fragrance markets expand, functional fragrance is emerging as a timely evolution - blending luxury, personal care, and mental wellness. Mynd & Bloom is proud to lead this shift, offering consumers not just a scent, but a supportive emotional experience.
