PickAdSpace.
Many businesses see outdoor advertising as expensive and slow to set up. Because of this, smaller brands often feel shut out from using it.
PickAdSpace wants to make outdoor advertising easier for everyone. Their platform helps businesses find digital screens and ad spots quickly, so more companies can try outdoor ads with less hassle through a simple self-serve experience.
A Tech-Driven Approach to an Old Industry
Sunil Kumar spent more than 15 years in tech, watching digital ads grow from basic banners to complex, data-driven systems. But outdoor ads stayed mostly the same, with little way to measure real results.
In 2025, he founded PickAdSpace under Capsdata Technologies Pvt. Ltd., with a focus on improving efficiency in the outdoor advertising ecosystem. The platform enables advertisers to discover advertising opportunities and manage campaigns digitally, helping simplify a process that has traditionally been fragmented and offline.
Turning Screens into Smart Advertising Assets
PickAdSpace changes ordinary display screens into smart ad platforms.
Advertisers can use a single dashboard to upload ads, select locations, set budgets, schedule campaigns, and view results. They can start campaigns quickly, make changes instantly, and skip the usual delays of traditional outdoor ads.
The aim is simple: make outdoor ads as easy to manage as online ads.
A New Way to Pay for Outdoor Advertising
A key feature of the platform is its pay-per-second billing. Instead of paying for set time slots regardless of whether their ads are actually shown, advertisers only pay when their ads are actually shown.
If a screen stops working, advertisers are not charged. If a campaign performs better in one spot, they can shift their budget right away.
This approach makes outdoor ads easier for businesses of all sizes.
"Pay-per-second advertising gives businesses a level of flexibility that has traditionally been difficult to achieve in outdoor advertising," says Sunil Kumar. "A local salon with a daily budget of just â¹1,000 can launch a campaign, target nearby locations, adjust spending in real time, and pay only when its ads are actually displayed."
Audience Measurement Powered by Edge AI
PickAdSpace does more than manage campaigns.
The platform uses Edge AI built into its screens, enabling audience activity and foot traffic to be analyzed at each display. This gives advertisers real-time insights into how many people are present and how screens are used, without relying solely on cloud processing.
This means brands can see when people are present, how each location is doing, and how often their campaigns are seen. These insights are common in online ads but have not been available in outdoor advertising until now.
From Awareness to Action
The company has added lead-generation features to outdoor advertising.
With WhatsApp-enabled QR codes in campaigns, viewers can connect with a brand right away. Whether they want to book, ask about a product, or start a chat, these actions are tracked and verified, so advertisers can measure real engagement, not just views.
In this model, a digital screen becomes more than an awareness channel; it becomes a direct customer acquisition tool.
Expanding the Ecosystem
PickAdSpace now runs over 250 smart advertising screens in Kerala and plans to add 200 more soon. The goal is to reach 1,000 screens by the end of the year.
The company also lets businesses become Ad Hosts, enabling them to earn extra income by displaying advertising screens at their locations.
PickAdSpace is also focusing on industry education with its PickAdSpace Academy, not just expanding its network.
"We believe pDOOH is still in its early stages in India, and education will play a major role in its growth," says Sunil Kumar. "Through PickAdSpace Academy, we plan to train students, marketers, and advertising professionals on audience targeting, campaign optimization, and pDOOH best practices. Our objective is not just to promote PickAdSpace, but to help grow the overall pDOOH ecosystem."
As outdoor advertising continues to evolve, the industry's future may be defined not by estimates and assumptions, but by measurable performance, actionable insights, and real accountability. PickAdSpace is betting that the future has already begun.
