Techmagnate and Semrush.
Techmagnate, in collaboration with Semrush, an Adobe company, and the leading brand visibility platform, hosted an enterprise leadership roundtable titled "Rethinking Search Strategy in the AI Era, and Achieving Scale with Agentic AI." The closed-door session brought together senior marketing leaders to discuss how AI-driven discovery is reshaping search visibility, and how agentic AI is enabling organisations to scale execution, and operational efficiency across digital marketing functions.
Participants included leaders from MSM Unify, Aviva India, Akbar Holidays, Fortis Healthcare, KL University, Axis Max Life Insurance, Amway India, ClearMedi Healthcare, Clove Dental, Raw Mango, Amrita University, Sassiest, OneNDF, MIMS Hospital, SBI Card, Baidyanath Group, and PolicyX.com.
The discussion explored how search is evolving beyond traditional rankings and why enterprises need new frameworks to measure visibility, influence, and performance across AI-powered search experiences.
Semrush demonstrated how brands can track and benchmark their presence across AI-driven search environments, helping organisations understand how they appear within AI-generated responses and recommendations.
Leigh McKenzie, Director of Online Visibility at Semrush, said:
"As AI-powered search experiences become more prominent, visibility measurement needs to evolve alongside them. Brands need reliable ways to understand where and how they are being referenced across AI-driven environments so they can make more informed content, search, and brand decisions."
Sarvesh Bagla, Founder and CEO of Techmagnate, said:
"Agentic AI SEO is moving beyond experimentation and becoming part of how enterprise SEO teams operate. The real opportunity lies in building systems that combine human expertise with AI-led execution, enabling brands to scale content, optimisation, and ultimately driving better SEO performance."
Attendees shared perspectives from their respective industries on how AI is influencing visibility, discovery, and marketing execution.
Harshit Agrawal, Head of Marketing, Aviva India, said:
"I would like to thank Techmagnate and Semrush for bringing together leaders across industries for this discussion. AI has fundamentally changed how brands gain visibility online. Traditional Google rankings remain important, but they no longer provide the complete picture of how users discover and evaluate brands."
Arup Das, Head of Ecommerce, Baidyanath Group, said:
"The discussions were highly insightful and relevant to the direction search is taking. Brands cannot rely solely on Google visibility anymore. Building authority and earning citations across AI-driven platforms is becoming an important part of a modern search strategy."
The session concluded with active discussions among participants, reinforcing Techmagnate's commitment to bringing enterprise leaders together to address the evolving challenges and opportunities created by AI-led search and Agentic AI SEO.
Founded in 2006 and headquartered in New Delhi, Techmagnate is a leading digital marketing agency in India offering end-to-end, performance-driven digital marketing services. The agency delivers integrated solutions across Enterprise SEO, content marketing, pay-per-click advertising, AI-powered digital marketing, Large Language Model Optimisation (LLMO), Generative Engine Optimisation (GEO).
Techmagnate partners with enterprises and brands across BFSI, Healthcare, Automotive, ecommerce, and other industries, helping them achieve measurable digital growth through data-driven, technology-led, and scalable marketing strategies.
For more information, visit www.techmagnate.com.
