The Binge Town
The Binge Town, India's pioneering brand known for curating bespoke celebration experiences, has announced the successful launch of three new outlets across Mumbai, Chennai, and Noida. With this expansion, The Binge Town continues to redefine how India celebrates special occasions with private, personalized celebration spaces.
The company has opened its first Mumbai branch in Andheri, offering six private theatres including a 20-seater theatre for large groups and an exclusive 2-seater couple theatre for intimate experiences. In Chennai, The Binge Town has launched its first outlet on OMR Perungudi with three private theatres. The brand has also strengthened its presence in the Delhi NCR region with its fifth branch in Noida, featuring three private theatres.
With these additions, The Binge Town's operational footprint now spans 58 private theatres in 16 outlets across six major cities. The brand plans to open its second branches in Mumbai and Chennai by September and is on track to reach 20 branches by the end of 2025.
Speaking about the expansion, Yash Agarwal, Co-founder of The Binge Town, said, "We are thrilled to bring The Binge Town experience to more cities and communities. Our mission is simple, to make celebrations hassle-free, grand, and affordable. Whether it is a birthday, proposal, or movie night with friends, our private theatres transform ordinary moments into unforgettable memories. With India's growing appetite for unique experiences, we believe The Binge Town is just getting started."
Since its inception in January 2022, The Binge Town has hosted over one lakh bookings, with consistent year-on-year growth driven by its unique concept, top-class service, and ROI-focused digital marketing. The brand has evolved as a preferred alternative to traditional cinemas and OTT platforms by offering grand, private spaces equipped with 150-inch screens, Sony 5.1 surround sound, recliner seating, and customized celebration setups. Currently, The Binge Town operates at an ARR of â¹30 crore and is targeting â¹50 crore by the end of FY 2025-26, reflecting the growing demand for private celebration spaces across the country.
The Binge Town operates through a combination of company-owned and FOFO (Franchise Owned, Franchise Operated) models. The new Andheri branch is a company-owned outlet with a total investment of approximately Rs 1.2 crore. The Chennai and Noida outlets operate under the FOFO model, with an investment of around Rs 40 lakh each by the respective franchise partners.
With themed decorations, personalized messages, curated food menus and flexible content options, all easily booked through the company's website, The Binge Town offers a unique blend of entertainment and celebration. The company has also integrated a strong feedback system with over 85 percent of customers rating the service as âVery Good', reinforcing its commitment to customer happiness.
The brand's plans include expanding its presence to at least 10 cities by the end of 2026, targeting a market that is witnessing growing demand for small-group private event venues. With over 60 percent of bookings driven by birthdays and the rest by anniversaries, romantic dates, and proposals, The Binge Town has emerged as a go-to destination for life's special occasions.
About The Binge Town
The Binge Town is India's first dedicated chain of private theatre celebration venues, offering customized, hassle-free spaces for birthdays, anniversaries, proposals, and other special moments. With a presence across six cities and a robust expansion roadmap, The Binge Town is redefining how India celebrates.
