'Besharam' trailer launched

Director Abhinav Kashyap said that it was not pre-planned, so the actor could not make it. "This was not a pre-planned launch. Ranbir is in Sri Lanka and that is why he is not here," Kashyap told reporters at the launch.

Pic/Santa Banta

"We are roughly two months before the release of the film. This was a part of the promotion cycle. We begin our promotion campaign from tomorrow," he said.

In "Besharam", set to release Oct 2, Ranbir will be seen as a middle-class boy, sans glamour.

"He is not anti hero here. He is the hero amongst the masses and a hero with whom everyone will relate to. I am not trying to propagate any social message through my film. He is here to entertain everyone, even a poor man, who is not educated," he said.

Talking about the title "Besharam", he said that the idea is to dispel negativity attached to the word.

"When I was making 'Dabangg' as well, people used to ask me that why am I naming my film 'Dabangg' as it is a negative word. Even 'Besharam' is a villainous word. I want to tell people the right meaning of the word. I want to show that 'Besharam' can be positive. This will be the quality of my hero. He is a poor guy but has a nice heart," he said.u00a0