In a long awaited move, Dicitex Furnishings launched its direct distribution channels on August 25 with a major fashion event
In a long awaited move, Dicitex Furnishings launched its direct distribution channels on August 25 with a major fashion event.
This event not just announced their arrival, but also saw the ramp queen, Bipasha Basu, as the showstopper. The Bollywood diva inaugurated Dicitex Furnishings' move into the Indian furnishing market and happily agreed to endorse the brand.
|
| Rajjnish Arora, Bipasha Basu and Niminish Arora at Dicitex's fashion show |
Bipasha has herself been a loyal custodian of brand Dicitex, when it comes to home furnishings. Says Rajjnish Arora, vice chairman, Dicitex Furnishings, "We make Italian products at Indian prices.
u00a0
India is a huge market for us. We have been able to survive because we have available with us each and every technology and expertise required to manufacture these state-of-the-art products.
As a result, we enter the Indian market of high-end furnishings with affordable and competitive prices."
