13 February,2010 05:24 PM IST | | Entertainment Team
Sanjay Dutt's last film Blue may not have set the cash registers ringing, but that has not diluted his market worth in any way, especially not for brand officials of X Shades. They have signed him up as the brand ambassador for their line of sunglasses. Apparently, company officials wanted someone with a certain look and image and Sanju Baba fitted the bill exactly. He was their first and most obvious choice and the officials were more than happy when the star agreed to endorse the range of sunglasses.
Sanjay Dutt's previous endorsements include Bagpiper (UB Group) and Rupa (Rupa & Company). He also signed up as the brand ambassador for Indian Amateur Boxing Federation.
