23 March,2010 09:56 AM IST | | Special Features
In 1860, at the age of 20, Edouard Heuer founded a watchmaking workshop in Saint-Imier, in the remote Jura mountains of Switzerland. It was the start of TAG Heuer's extraordinary story. Here's a timeline recap of a brand that says it all with its name:
'u00a0In 1869, Edouard Heuer patented his first invention: a keyless, crown-operated winding system.
'u00a0In 1882, he became one of the first to produce pocket chronographs in big quantities.
'u00a0His sons Jules-Edouard and Charles-Auguste Heuer took on the responsibility of carrying on his creative vision and passion as Edouard Heuer passed away in 1892.
'u00a0The watchmakers relaunched three of its classic series: TAG Heuer Carrera in 1996, Monaco in 1998, and Monza in 2001.u00a0
'u00a0In 2005, TAG Heuer gave depth and allure to its Sports and Glamour emphasis by signing new brand ambassadors: Maria Sharapova, Uma Thurman and Brad Pitt, Juan Pablo Montoya and Kimi Raikkonen.
'u00a0Baselworld 2007 was the stage for the 20th anniversary celebration of the TAG Heuer Link series.
'u00a0TAG Heuer's iconic Monaco chronograph was reissued in 2009 as a limited-edition timepiece.
