Big B to become Kerala tourism's brand ambassador

Amitabh Bachchan has accepted Kerala's request to become the state's brand ambassador to promote tourism, state Tourism Minister Kodiyeri Balakrishnan said Thursday.

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As soon as Big B expressed his willingness to become a brand ambassador to promote Kerala tourism last month, a letter to this effect was written to him, Balakrishnan said.

"Yesterday (Wednesday) I got his letter stating that he is willing to become the brand ambassador and for that he is prepared to start a dialogue. I have asked the tourism director to have a discussion to this effect," said Balakrishnan.

Big B was in the state for a few functions last month. It was then, during an interview to a TV channel, that the actor said he would gladly accept the offer to become Kerala tourism's brand ambassador.

" I tried to get in touch with him, but I was told he was out of station. The government is willing to go ahead with him and the final decision to this effect will be made after knowing all the conditions he puts forward," said Balakrishnan.