08 December,2016 10:36 AM IST | | Agencies
Prime Minister Narendra Modi's radio address, Mann Ki Baat, is not just drawing lakhs of listeners to the All India Radio, but also getting much needed mega bucks for the public broadcaster
Prime Minister Narendra Modi
Prime Minister Narendra Modi
Prime Minister Narendra Modi's radio address, Mann Ki Baat, is not just drawing lakhs of listeners to the All India Radio, but also getting much needed mega bucks for the public broadcaster.
The Information and Broadcasting (I&B) Ministry has revealed that the gross revenue generated via PM's show during 2015-16 through advertisements stood at over Rs 4.78 crore.
I&B Minister of State Rajyavardhan Rathore said Prasar Bharati has informed as far as AIR is concerned, only the radio broadcast of Mann ki Baat is monetised and other platforms like live streaming or app-based service are not.
"Accordingly, the gross revenue generated via this programme during 2015-16 through advertisements is R4,78,22,480," Rathore said in a written reply in Lok Sabha.
