Today’s E-paper

'Man of Steel' earns three quarters of production cost before release

13 June,2013 02:55 AM IST | | ANI

New Superman movie 'Man of Steel' recovering three quarters of its total cost even before a single fan has laid eyes upon it.

The film that stars British actor Henry Cavill, has the most product placement deals in movie history, the Mirror reported.

More than 100 deals have Brands like Chrysler, Nokia and sunglasses firm Warby Parker are clamouring to kit Superman out with their latest products.

'Man of Steel'. Pic/Santa Banta

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