Beyonce and her mom launch a new apparel label, Sasha Fierce

02 July,2009 08:58 AM IST |   |  Agencies

Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Dereon, reports WWD. Just in time for back-to-school shopping!


Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Dereon, reports WWD. Just in time for back-to-school shopping!

The name is a combination of House of Dereon (Beyonce and Tina's ready-to-wear fashion line) and Beyonce's alter ego (and third solo album, I Amu2026Sasha Fierce).

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Hollywood Beyonce Knowles Sasha Fierce junior apparel label Dereon