01 February,2010 07:59 AM IST | | Agencies
When planning the poster for the R-rated comedy Hot Tub Time Machineu00a0-- debuting exclusively on EW.comu00a0-- the marketing team at MGM decided to play things counterintuitively and go with...algebra?
"The title is provocative," explains studio marketing head Michael Vollman. "We wanted to try to tell some story with the poster, which you don't do a lot of the time. Who has algebra in something aimed at a mass audience? It was a fun way to make the title even more interesting."
