11 August,2026 11:26 AM IST | Mumbai | mid-day online correspondent
The launch builds on the fashion company`s growing retail footprint in India. Photo Courtesy: Special Arrangement
Global fashion company Steve Madden's Madden NYC has launched in India on August 11 with a women's footwear collection available online and at select retailers across the country.
The launch builds on the fashion company's growing retail footprint in India with 35 current exclusive stores across 16 cities, and the first phase of Madden NYC in India.
Inspired by the energy of New York City, the brand will have fashion-forward footwear and aims to celebrate individuality through fashion-forward, easy-to-wear styles for every kind of occasion for the Indian fashionista.
The debut collection includes everyday sneakers and slides to statement heels and elevated essentials. Featuring metallic finishes, woven textures, denim details, animal prints and playful pops of colour. The price point is Rs 5,000 to Rs 7,000.
"The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion forward aesthetic, strong value proposition and broad appeal. We are confident the brand will resonate with a new generation of consumers and establish a strong presence across both digital and physical retail in India." Sumeet Yadav, head - Reliance Brands Limited.
"India has become one of the most exciting fashion markets in the world, and we're thrilled to introduce Madden NYC to consumers looking for accessible, trend-driven style," says Ian Funk, president of International at Steve Madden.
Madden NYC launches digital-first via https://stevemadden.in/sections/madden-nyc with the collection also available at select retail destinations across Bengaluru, Hyderabad, Mumbai, New Delhi, Ahmedabad, Pune, Kolkata and other cities. After the debut launch, new product drops, additional categories and consumer activations to follow later this year.
