Women's lingerie gets male shoppers' pulses racing, a new study has revealed.
Women's lingerie gets male shoppers' pulses racing, a new study has revealed.
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But, when it comes to women, it's the sight of sparkly evening dresses or a glamorous pair of shoes that do the trick.
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The study, which was conducted by Debenhams in a bid to establish in which department customers get the most enthusiastic, used monitor devices to track the heart rates of 1,000 shoppers, reports The Daily Express.
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And the study of customers aged 20 to 40 revealed stark differences between what gets the pulses racing for the two sexes.
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Lingerie topped the list of goods that boosted men's heart rates, followed by high-tech TVs and sound systems.
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Debenhams spokesman Ed Watson said: "It seems men enjoy buying something special for their loved ones."
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Said Watson: "Women appear to embark upon an emotional roller-coaster when they step into a shop, with heart rate peaks throughout the experience. The shopping climax comes late for men - it's all about closing the deal at the till."
