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films like I industry.u201d Upala KBR hitlist@ mid- day. com Films clashing at the box- office on Republic Day and festival weekends is hardly new. But now, two big- ticket projects have booked the Valentineu2019s Day weekend a year in advance. Deepika Padukoneu2019s yet- untitled relationship drama, co- starring Siddhant Chaturvedi and Ananya Panday, will lock horns with Atrangi Re u2014 that features Akshay Kumar, Sara Ali Khan and Dhanush u2014 on Valentineu2019s Day 2021.
Trade analyst Taran Adarsh reasons that the February 14 weekend would be an attractive window as both offerings are love stories.
u201c While Valentineu2019s Day is not a holiday, the youth comes in large numbers to watch [ romantic] movies. Gully Boy [ fared well] in 2019, and this year, we have Love Aaj Kal.
Since there are only limited holidays in a year, makers want to take advantage of other windows available.u201d With over a year to go to the weekend in question, trade watcher Amod Mehra says that the films may well change their release dates.
However, he doesnu2019t view the weekend as an advantageous one. u201c For years, makers have released love stories on Valentineu2019s Day. But these films rarely fare well because [ schools and colleges] have their exams during this period, [ resulting in low footfalls].u201d Atul Mohan is optimistic that one of the players will gracefully bow out of the race. u201c We have seen some big films announcing their release dates, only to shift them later. A clash is not fruitful; the recent releases [ Tanhaji and Chhapaak, Street Dancer 3D and Panga] proved that.u201d Even though the Padukone starrer will be helmed by Shakun Batra and produced by Karan Johar, film distributor Raj Bansal believes the Aanand L Rai- directed venture enjoys the upper hand.
u201c Akshay has been consistent in his box- office outings.
While Dhanushu2019s presence will help the business in the South, Akshay will draw audiences across India.u201d go BO war over V- Day 2021 begun already with Ali Akshay Kumaru2019s Atrangi Re is set to clash with Deepika Padukoneu2019s relationship drama
