Diamonds are a woman's best friend, but not always the pocket's. here comes a store that offers 'diamond simulants' for that big day
Diamonds are a woman's best friend, but not always the pocket's. here comes a store that offers 'diamond simulants' for that big day
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Assorted black diamond simulants |
The real deal is always the best, but even faking it doesn't hurt once a while. Especially when we're talking times of recession, and diamonds.u00a0This year, chuck those extra expenses when it comes to solitaire shopping, and opt for 'almost reality' when you're walking down the aisle. Why spend a bomb over just a day, when you can save the same amount for a better life later? Singapore-based manufacturer GordonMax has recently opened its doors in the city to help you with the false show.
Shine on
'Diamond simulants', as they call their products, are artificially created from carbon, and include a wide range of jewels like bracelets, brooches, cufflinks, earrings, necklaces, pendants and rings, all designed in-house. The primary line is called 'loose diamond simulants', which comprises hand-cut and hand-polished by master diamond cutters. The secondary product line of plated ready-to-wear pieces is set in 925 sterling silver in 18K white/yellow gold. This apart, there is a range of charmers in a variety of shapes. The store also offers a variety of rings and bracelets set in semi precious stones, in an array of sparkling colours to choose from.
False shine! A view inside GordonMax storeLong live the faking
All the products come with a lifetime warranty. But, we're still curious about the brain behind the purely 'phoney' pursuit. "We entered this business because the concept of simulated diamonds is very new. We think every woman dreams of wearing diamond. But for most, it is an unfulfilled dream, thanks to humungus costs. The idea is to give quick relief at easy prices", signs off Saraswathi Arjunan, MD. Worth a try, we say, in such times.
GordonMax
At: Second Floor, The Great India Place Sector 38 - A, Noida
Ring: 4310305
Price: Rs 6,100 onwards
