Today’s E-paper

MTV looking for first official Twitter jockeys

27 June,2010 02:40 PM IST |   |  Sunday Midday Team

Perks include $100,000 salary + one year contract with MTV in New York and exclusive access to events


Perks include $100,000 salary + one year contract with MTV in New York and exclusive access to events

Remember the MTV VJ? That's so two decades ago. Now the network is looking to hire its first TJ (Twitter Jockey). MTV officials say the search is on for a new social media maven who will engage with the MTV audience and serve as a liaison between viewers and network honchos.

The network has identified 18 potential candidates and is asking its audience to find two more. The 20 hopefuls will compete in a series of online challenges designed to reveal their personalities and demonstrate how they connect with Twitter followers.

Five finalists will ultimately compete on a live show on August 8, when fans will pick who gets the new job. The MTV TJ will be based in New York and earn a six-figure salary.

The new Twitter Jockey will report on MTV events, such as the Video Music Awards in September, and appear on-air periodically. "While they won't be on TV the way VJs were, they will always be on," say channel reps.

Applicants must be personable and demonstrate how they'll connect with Twitter followers.

The insight that MTV executives gain through the new online representative's interaction with fans could influence programming and network decisions.u00a0 Today is the last day of nominations. Nominate yourself or your favourite Facebook friends.

To nominate, visit https://tj.mtv.com/
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MTV Twitter Jockey New York Sunday Midday