Pester power will win here

London's Hamleys, one of the world's largest toy shops comes to Mumbai, and it's brimming with the latest fads in toy kingdom. Go with plenty of time, patience and a fair bit of cash

London's Hamleys, one of the world's largest toy shops comes to Mumbai, and it's brimming with the latest fads in toy kingdom. Go with plenty of time, patience and a fair bit of cash

Walk into Hamleys at High Street Phoenix, and its like entering one of those rooms in Lewis Carol's imagination, larger on the inside than it looks from the outside. The shop is big, bright, and bursting with every toy, game or plaything imaginable.

Hamleys is divided very practically, lengthwise, into two sections; one for boys and another for girls.

In the girls' section, you find plush animals, Barbie dolls, and play sets, while the boys' section is riddled with a selection of toy guns and weapons, remote-control cars and train sets.

Thomas the Tank Engine collection.

Hamleys biggest marketing strategy is their location. The crowd that frequents the mall is full of serious shoppers waiting to find another place to spend their money.
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What's interesting is that it's more than just a toy store.

It's a big, sumptuous toy emporium. Besides the large collection of toys from known brands like Lego, Playmobil and Funskool, Hamleys showcases names like Marvin's Magic, Furreal, Leap Frog and Smoby, which are new to India.
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A lot of the toys are on live display for the kids to feel; there's a playpen, a racing track for remote-control cars, a Barbie salon where Barbie customers are treated to a free makeover, and a counter on which children can tinker with clockwork animals.

Remote control cars are also available at Hamleys

Our Favourites: Thomas the Tank Engine collection, a clockwork pig and the Marvin's Magic box set.

At: Hamleys, Phoenix Mills Compound, SB Marg, Lower Parel.
Call: 43473444
Prices: Thomas the Tank Engine range is between Rs 399 to
Rs 1,695, while the remote
control cars are priced between Rs 495 to 7,995