18 November,2010 06:58 AM IST | | A Correspondent
Controversy's latest child reality series Bigg Boss season 4 has irked the Information and Broadcasting ministry after it flouted a government directive by telecasting the show at 9pm instead of the 11 pm slot.
A Colors spokesperson claimed that the channel had not received the I&B order during the day, possibly because it was a holiday.
The I&B ministry has taken serious note of the channel's defiance and has called them over for an immediate meeting, a senior official said.
Pamela Anderson inside the Bigg Boss house performing daily chores
When the channel started airing Bigg Boss, the ministry swung into action asking why it had not adhered to the directive issued earlier in the day.
The channel claimed that it had not received the order, the ministry said.
The ministry had ordered the channel to shift their telecast timing between 11 pm and 5 am (for adult viewing) citing "abusive" language, "objectionable" content and divulging of "intimate" details on the shows.
The directive issued to Colors said, "It has been brought to the notice of this ministry that the content of the reality show 'Bigg Boss Season IV'....offends against good taste and decency".
The decisions were taken at an inter-ministerial meeting attended by additional secretaries from the Ministries of Home, Women and Child Development, External Affairs and I&B on Monday.
Numerous complaints have been made by viewers as well as the National Commission for Women and social activists who accused the channel of showing explicit content.
