20 September,2011 08:31 AM IST | | Agencies
People for the Ethical Treatment of Animals (PeTA), no stranger to attention-grabbing campaigns featuring nude women, plans to launch a pornography website in the name of animal rights.
The organisation, whose controversial campaigns draw criticism from women's rights groups, said it hopes to raise awareness of veganism through a mix of pornography and graphic footage of animal suffering.
"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," said Lindsay Rajt, PeTA's associate director of campaigns.
PeTA has been accused of campaigning for animal rights at the cost of exploiting women.
PETA has filed paperwork to launch its pornography site when the controversial new. xxx domain becomes active in early December.
"We anticipated that this new triple-X domain name would be a hot topic and we immediately decided to use it and take advantage of it to try to promote the animal rights message," said Rajit.
