Patel’s cucumbers say ‘Namastey London’ as British gherkin brand eyes global growth

Chandresh Patel, the international food specialist, is a “pioneer for world cuisine in the UK.” Pic/iStock

A speciality food importer and distributor led by Indian-origin managing director Chandresh Patel is on a mission to popularise cucumber in all its forms, including gherkins. At a recent event at London's iconic Gherkin building in the City of London, the company showcased the UK's leading gherkin brand Mrs Elswood in its wide varieties and flavours. The English brand's journey dates back to a 1947 boutique business and is now focused on bringing the flavours of its "closely kept secret" recipes to a wider target market.

"Despite the growing popularity of the humble gherkin, our headroom for growth is massive, with only one in four households currently buying gherkins as part of their regular shop," said Mat Moyes of Mrs Elswood. Chandresh Patel's own journey to the UK from Gujarat is seen as mirroring the growth and demand for global gastronomy, with the international food specialist dubbed a "pioneer for world cuisine in the UK".

Mrs Elswood plans to champion what she believes is the humble gherkin's "rightful place at the table" across the UK and to other countries.

[popcorn number="1947" desc="Year in which the brand Mrs Elsewood was started" class="Default"]

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