Kolkata Knight Riders are not in any way regretting their decision to put on hold their sponsorship deal with hosiery brand Lux Cozi.
Kolkata Knight Riders are not in any way regretting their decision to put on hold their sponsorship deal with hosiery brand Lux Cozi.
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Shah Rukh Khan (left) and Sourav Ganguly (centre) celebrate Kolkata Knight Riders' win over Delhi Daredevils in the 2008 edition of the Indian Premier League at Eden Gardens. PIC/MiD DAY ARCHIVES |
KKR officials allayed fears that the decision would be a financial disaster for the Indian Premier League franchise considering that finding a sponsor within a few days before the tournament would be difficult. "Nokia are our primary partners for the last three years and Reebok do our apparels. The deal with Lux Cozi was limited to some merchandising stuff, so it's not that we are left without a sponsor," said KKR CEO Joy Bhattacharya when asked by MiD DAY about their plans to make up for the financial loss suffered by the fall-out of Lux Cozi deal.
KKR put on hold its tie-up with hosiery brand after the deal earned widespread criticism and anger among the people of Kolkata. "Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed," the Shah Rukh Khan-owned franchisee said on Monday.
As per the link-up, the innerwear brand, owned by Ashok Todi, an accused in Rizwanur Rahman suicide case, was supposed to be associated with KKR's apparel merchandising.
Lux Hosiery had also signed the Bollywood star as their brand ambassador.
The Todis were charged with abetting the suicide of computer graphics designer Rizwanur Rehman after he married Ashok Todi's daughter Priyanka.
