28 July,2016 08:26 AM IST | | PTI
One Direction singer Liam Payne has signed up with former football star David Beckham's management company, Doyen Global, as he launches solo career away from his popular boy band
London: One Direction singer Liam Payne has signed up with former football star David Beckham's management company, Doyen Global, as he launches solo career away from his popular boy band.
Liam Payne with girlfriend Cheryl-Fernandez-Versini. Pic/Getty Images
Payne recently announced he had signed a solo record deal and will now be looked after by Doyen Global as he bids to take the music world by storm, reported.
It is thought they will focus on making Payne, who is currently dating Cheryl Fernandez-Versini, a huge star in the same why they have turned David into a global icon.
"Liam has made a bold move going solo so why not go for management of the highest calibre. He also already has a huge profile so the scope to increase his brand further is obvious. Being one half of one of the most recognisable couples in Britain obvious helps," a source said.
David Beckham
It's also been claimed that Cheryl, 33, was behind Liam's decision to go solo as before he had just wanted to stay behind the scenes and write music for others during One Direction's hiatus.
"Liam probably enjoyed the limelight the least after Zayn Malik in One Direction. He enjoyed the recording and creative process, so that was the way he was heading.
"But being with Cheryl has given him the drive to break through himself. He knows she will be his unofficial mentor too."
