Erling Haaland sues airlines over ponytail image

Erling Haaland with his iconic ponytail. Pic/Erling’s Instagram

Norwegian football star Erling Haaland has sued airline Norwegian Air Shuttle for unlawfully using his likeness.

"The case concerns the unlawful use of Haaland's distinctive signs in promotion of plane tickets during the football World Cup," Haaland's lawyer, Thomas Hagen, said in an email to AFP.

The exact subject of the dispute is not known, but newspaper Verdens Gang (VG) reported that the airline had a photo montage showing one of its planes sporting a ponytail, which until he recently cut his hair was characteristic of Haaland.

"We've never looked more Norwegian," the caption of the image, which has now been removed, read.