03 April,2014 02:26 AM IST | | Agencies
Sacramento Kings will become the first team in NBA history to sport a training jersey with Hindi script on it
Sacramento's' Demarcus Cousins with the special jersey
Sacramento (California): Sacramento Kings will become the first team in NBA history to sport a training jersey with Hindi script on it.
Sacramento's' Demarcus Cousins with the special jersey
Indian-born Vivek Ranadive, the majority owner of the team, is all set to woo the Indian and Asian population with his marketing stunt.
In today's game against Los Angeles Lakers, Ranadive has planned a first-ever "Bollywood" themed evening where there will be music and dance with Hindi film songs played in the background.
This season, the Kings have televised over 20 live games in India, launched a website in Hindi, sent the Sacramento Kings Dancers to Mumbai and even signed the team's first India-based
sponsor.
"The ultimate power of sport is the ability to connect people across geographic, economic and cultural lines.
The Kings have such strong support from the Indian community here and abroad. We are catapulting basketball as the fastest growing sport in India," said Ranadive.
