10 February,2018 11:52 AM IST | New York | ANI
American video-sharing website YouTube on Saturday announced that it will remove ads and downgrade discoverability of channels posting offensive videos. The announcement comes right after the platform barred YouTube sensation Logan Paul from serving ads on his video channel. As it has done with Paul (on two occasions now), the Google-owned platform said it will remove monetization options on the videos, specifically access to advertising programs, reported TechCrunch.
There is also an additional twist that will be particularly impactful, given that the popularity of a lot of videos on YouTube rests on them being discoverable. "We may remove a channel's eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next," TechCrunch quoted vice president, product management, YouTube, Ariel Bardin, from a blog post.
The changes are significant not only because they could hit YouTubers where it hurts, but because they also point to a real shift for the platform.
YouTube has long been known for its edgy videos filled with pranks and potentially offensive content, made in the name of comedy.
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