Atif Aslam refuses to promote Bollywood song, says Daas Dev producer

Feb 28, 2018, 17:25 IST | IANS

Pakistani singer Atif Aslam has been repeatedly shrugging off requests to promote his latest song "Sehmi hai dhadkan" from the forthcoming Bollywood film Daas Dev, says its producer Sanjeev Kumar

Atif Aslam
Atif Aslam

Pakistani singer Atif Aslam has been repeatedly shrugging off requests to promote his latest song "Sehmi hai dhadkan" from the forthcoming Bollywood film Daas Dev, says its producer Sanjeev Kumar. "Atif said he will do it, but it hasn't been done. I'm not sure why he isn't taking part in the activity, but, as a producer, I see that work promised hasn't been executed," Kumar said in a statement.

"Sehmi hai dhadkan" was launched on February 22 as the first song from Sudhir Mishra's film Daas Dev, a contemporary take on Sarat Chandra Chattopadhyay's novel Devdas.

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry. He had also objected to the inclusion of Pakistan singer Rahat Fateh Ali Khan's voice in the film Welcome To New York.

Kumar said: "Normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it."

"Daas Dev" stars Richa Chadha, Aditi Rao Hydari and Rahul Bhat. It is scheduled to hit the screens on March 23.

Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

Trending Video

DISCLAIMER: mid-day and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

Arbaaz Khan reveals what turns him on, his favourite bedroom line

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK