Black Panther boosts sales for African designers
Business for Elegance African Fashions in Boston's Dorchester neighborhood has seen a major boost ever since Marvel's first black superhero movie, Black Panther has been released
Business for Elegance African Fashions in Boston's Dorchester neighborhood has seen a major boost ever since Marvel's first black superhero movie, Black Panther has been released. The movie has sparked a new interest in African fashion, which has had a positive financial ripple effect for local designers, according to Houston Chronicle.
The heritage store in Houston boasts of all types of clothing, accessories and fabric, most of which is handmade. Local Nigerian designer Onyii Brown of Onyii & Co. feels that African-style fashion over the last six years has seen a growing interest. She isn't surprised to see sales of African designs double since the film's release and afterward.
"It's just like an empowerment," Houston Chronicle quotes Brown as saying. Across Houston and around the world, the Marvel Studios film Black Panther has earned more than USD 500 million worldwide, just one week of its U.S. theatrical release. The movie tells the story of T'Challa, king of the technologically advanced nation of Wakanda, and his alter-ego, a super-powered protector called the Black Panther.
The movie's costume designers borrowed from real-world African patterns and accessories including Ndebele neck rings, Suri face paint and Zulu headgear and blankets to create an overall pan-African style.
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