Nishant Nagar, Nilay Singh, Kavish Seth and Kovid Sonawane play in a Matunga building's parking lot in the video, Building Culture

As the metal doors of an elevator slide open, five musicians step in. With their heads buried in smartphones, they are enacting a familiar scene from a typical Mumbaikar's life, who is too busy to care about his neighbour. Looking straight into the camera, 25-year-old singer-songwriter Kavish Seth reflects upon the apathy in his poem, 'Do kadam ki doori, kuch mahino main tay hoti hai, doodh cheeni ke matlab se bas ab humaari mulaqat hoti hai...'